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TAHAMI ONLINE™ » Branding Strategy » Business Branding

FROM STARTUP TO STANDOUT – ESSENTIAL STRATEGIES FOR BUSINESS BRANDING

Explore the transformative power of business branding with TAHAMI ONLINE™. Discover how we can help your business stand out, attract more clients, and establish a leading position in the market.

DEFINING THE POWER OF
BUSINESS BRANDING AT TAHAMI ONLINE™

We understand that a strong business brand is not just about a logo or a catchy tagline—it’s about creating a distinctive identity that captures the essence of your business and communicates it effectively to your target market. Whether you’re looking to revamp your existing brand or establish a new identity, our team is here to elevate your business to the next level.

WHAT IS BUSINESS BRANDING?

Creating a Cohesive Identity:
Business branding is the process of developing a unique name, design, tagline and consistent theme that distinguishes your business from its competitors. It’s about telling your story, mission and vision in a way that appeals to your customers, builds lasting relationships, and drives customer loyalty.

WHY INVEST IN BUSINESS BRANDING?

Stand Out in a Crowded Market:
In today’s competitive landscape, standing out is more crucial than ever. Effective branding can differentiate your business from competitors, enhance customer loyalty, and create a memorable impression that attracts new customers. No matter what industry you are in, it’s important to be different and glow among your competitors.

CRAFTING BUSINESS BRANDING THAT RESONATES AND INSPIRE THROUGH OUR STRATEGIC AND TAILORED APPROACH

Our approach at TAHAMI ONLINE™ begins with understanding your business goals, missions, visions, target audience, and market dynamics. We then develop a branding strategy that includes logo design, brand messaging, tagline, slogan, and a visual identity that aligns with your business values and appeals to your customers.

From Concept to Market Presence, our services encompass all aspects of branding:

1. LOGO DESIGN

CRAFTING YOUR BUSINESS SIGNATURE

At TAHAMI ONLINE™, we believe a logo is more than just a graphic; it’s a fundamental component of your brand identity. Our approach begins with understanding your business ethos, core values, and the market you serve. This foundational knowledge guides our creative process as we design a logo that is not only visually captivating but also embodies the essence of your brand. Whether you're looking for something elegant and understated or bold and innovative, our designs ensure that your logo makes a lasting impression and establishes instant brand recognition.

Ready to transform your brand from concept to market leader? Contact TAHAMI ONLINE™ today to start your branding journey. Together, we will craft a brand that not only stands out in the marketplace but also stands the test of time.

TALK TO A BRAND STRATEGIST

2. BRAND MESSAGING

VOICING YOUR BRAND PERSONA

A cohesive visual identity goes beyond the logo to include colour schemes, typography, ichnography, imagery, and overall design style. At TAHAMI ONLINE™, we create a comprehensive visual identity that ensures uniformity across all platforms and touchpoints. This uniformity reinforces brand recognition and enhances the overall customer experience. Whether it's your website, marketing materials, product packaging, or social media profiles, our team ensures that every element is aligned with the strategic vision of your brand, making your business instantly recognizable and memorable.

TALK TO A BRAND STRATEGIST

3. VISUAL IDENTITY

DESIGNING A COHESIVE BRAND IMAGE

Ready to transform your brand from concept to market leader? Contact TAHAMI ONLINE™ today to start your branding journey. Together, we will craft a brand that not only stands out in the marketplace but also stands the test of time.

TALK TO A BRAND STRATEGIST

4. DIGITAL PRESENCE

NURTURING YOUR ONLINE BRAND

In today’s digital world, a strong online presence is essential for brand visibility and engagement. TAHAMI ONLINE™ excels in creating and enhancing digital footprints for businesses of all sizes. From website design and development to social media management and content marketing, our digital services are designed to reflect and amplify your brand identity online. We focus on user-friendly website designs, SEO-optimised content, and engaging digital marketing campaigns that attract and retain customers. Our goal is to ensure that your online presence not only looks great but also performs well, driving traffic, conversions, and ultimately, business growth.

TALK TO A BRAND STRATEGIST

REAL-WORLD SUCCESS STORIES
PROVEN IMPACT AND CLIENT SATISFACTION

We’ve helped numerous businesses transform their brand identity. For instance, a local retailer revamped their brand with our help, resulting in a 50% increase in foot traffic and a 30% increase in sales within six months.

Ready to transform your business with a brand that stands out? Contact TAHAMI ONLINE™ today to discuss how we can help you build a brand that truly reflects your business and attracts the customers you want.

BUSINESS BRANDING EXAMPLES
IN A FEW DIFFERENT INDUSTRIES

BUSINESS BRANDING EXAMPLES IN A FEW DIFFERENT INDUSTRIES

AUTOMIBILLES

TESLA

Founded by: Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning, and Ian Wright

Year Established: 2003

Details: Tesla, Inc. was founded by a group of engineers who wanted to prove that electric vehicles could be better, quicker, and more fun to drive than gasoline cars. Elon Musk, who led the Series A funding round in February 2004, became the chairman of the board and later, the CEO, driving the company forward with his vision of widespread sustainable energy adoption. Tesla has grown to be a leader in electric vehicle production and battery energy storage solutions, pushing forward innovations like the Autopilot and the development of more affordable electric vehicles.

BMW (BAYERISCHE MOTOREN WERKE AG)

Founded by: Camillo Castiglioni, Franz Josef Popp, and Karl Rapp

Year Established: 1916

Details: Originally founded as a manufacturer of aircraft engines, BMW shifted to motorcycle production in 1923, followed by automobiles in 1928. The brand is known for its focus on driving pleasure, blending advanced engineering with luxury to produce some of the most sought-after vehicles in the performance segment. BMW prides itself on its tagline, “The Ultimate Driving Machine,” which captures its dedication to quality and the driving experience.

AUDI

Founded by: August Horch

Year Established: 1909

Details: Audi's founder, August Horch, established the company after leaving his previous company, Horch Auto-Werke, due to disputes with the board. Unable to use his name legally for a new car business, he chose “Audi,” the Latin translation of “Horch” (meaning "listen" in German). Audi is celebrated for its Vorsprung durch Technik philosophy, meaning "Advancement through Technology," and is known for its stylish, minimalist design and innovative engineering, including advancements in all-wheel drive and modern fuel efficiency technologies.

VOLVO

Founded by: Assar Gabrielsson and Gustav Larson

Year Established: 1927

Details: Volvo, which started in Gothenburg, Sweden, was established by Assar Gabrielsson and Gustav Larson with the vision of making cars that could withstand Sweden’s rough roads and cold temperatures. The brand has long been synonymous with automotive safety, pioneering many safety features that have since become standard across the industry, such as the three-point seat belt and side-impact airbags. Today, Volvo continues to focus on safety innovations alongside sustainability in vehicle design, pushing forward with its commitment to electrification and reducing its environmental impact.

ICONIC WATCHES AND JEWELLERS

ROLEX

Founded by: Hans Wilsdorf and Alfred Davis

Year Established: 1905

Details: Rolex was initially founded as Wilsdorf and Davis in London, England. Hans Wilsdorf, a German businessman, and his brother-in-law, Alfred Davis, began by importing Hermann Aegler’s Swiss movements to England and placing them in quality watch cases. Wilsdorf wanted to create reliable, elegant watches that could be worn on the wrist, a relatively novel concept at the time. The brand name "Rolex" was registered in 1908, and the company moved its base to Geneva, Switzerland, in 1919 to avoid heavy post-World War I taxes in the UK. Rolex is credited with many innovations in the watchmaking industry, including the first waterproof wristwatch, the Oyster, and the first watch with an automatically changing date on the dial, the Datejust.

BULGARI

Founded by: Sotirios Voulgaris (Italian: Sotirio Bulgari)

Year Established: 1884

Details: Bulgari was founded by Sotirios Voulgaris, a Greek silversmith and jeweller who moved to Rome in 1881. Initially, Voulgaris started with a small jewellery shop before opening his flagship store in the prestigious Via dei Condotti in Rome, establishing the brand's reputation for luxury. Bulgari is renowned for its innovative designs that combine Greek and Roman artistry, characterized by bold, geometric designs and large, colourful gemstones. This distinctive style set Bulgari apart in the luxury goods market and made it synonymous with Italian excellence in jewellery.

TIFFANY & CO.

Founded by: Charles Lewis Tiffany and John B. Young

Year Established: 1837

Details: Tiffany & Co. was initially founded as Tiffany & Young by Charles Lewis Tiffany and John B. Young in New York City as a "stationery and fancy goods emporium," selling a variety of items. The store gained fame after Charles Tiffany took the bold step of marking up prices to what he deemed a fair market value, a novel strategy at the time, and shifted the focus primarily to jewellery. Tiffany & Co. became renowned for its luxury goods, particularly its diamond and sterling silver jewellery. The brand is also known for introducing the "Tiffany Blue" colour, used in its iconic packaging, and creating the engagement ring as we know it today.

TIFFANY & CO.

Founded by: Louis Brandt

Year Established: 1848

Details: Omega was founded in La Chaux-de-Fonds, Switzerland, by Louis Brandt. He began by assembling key-wound precision pocket watches from parts supplied by local craftsmen. The brand name "Omega" was adopted in 1894 after the success of the 19-line Calibre Omega movement, which set new standards for accuracy and durability in watches. The company became known as Omega Watch Co. in 1903, reflecting the success of the Omega brand name.

ICONIC BEAUTY BRANDS

L'ORÉAL

Founded by: Eugène Schueller

Year Established: 1909

Details: L'Oréal was founded by Eugène Schueller, a young French chemist who developed a revolutionary hair dye formula called Auréale. Schueller formulated and manufactured his products, then sold them to Parisian hairdressers. The company expanded rapidly, thanks to Schueller’s commitment to research and innovation in cosmetics. Today, L'Oréal is the world's largest cosmetics company, leading the industry with its dedication to technology, extensive product lines, and a mission to cater to beauty diversity worldwide.

ESTÉE LAUDER

Founded by: Estée Lauder and Joseph Lauder

Year Established: 1946

Details: Estée Lauder started her cosmetics business with four products: cleansing oil, skin lotion, super rich all-purpose cream, and crème pack. Estée began selling her products at beauty salons, demonstrating their use directly on clients. The word-of-mouth publicity from her personalized customer interactions helped build the brand's reputation for quality and exclusivity. Estée Lauder is now a multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products.

CLINIQUE

Founded by: Evelyn Lauder (part of Estée Lauder Companies)

Year Established: 1968

Details: Clinique was launched by Evelyn Lauder, the daughter-in-law of Estée Lauder. Its origins stem from an article called “Can Great Skin Be Created?”, published in Vogue in 1967, which inspired Evelyn to develop a brand that showcased the importance of a skincare routine. Clinique was the first brand developed by dermatologists with products that are Allergy Tested and 100% Fragrance-Free. It remains a leading skincare brand, offering a range of products that are tailored to different skin types and concerns.

SOPHIA

Founded by: Estée Lauder and Joseph Lauder

Year Established: 1946

FOOD INDUSTRY

PEPSICO

Founded by: Caleb Bradham

Year Established: 1898

Details: PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Key divisions include Frito-Lay, Gatorade, Pepsi-Cola, and Quaker. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that are loved worldwide.

COCA-COLA COMPANY

Founded by: John Stith Pemberton

Year Established: 1886

Details: Coca-Cola is the most famous soft drink company in the world, originally created as a medicinal tonic. Its flagship product, Coca-Cola, is globally recognized and represents one of the most valuable brand names ever. The company now offers a diversified portfolio of beverages, including Sprite, Fanta, and various tea, coffee, and energy drinks.

DANONE

Founded by: Isaac Carasso

Year Established: 1919

Details: Danone, known in the U.S. as Dannon, is a multinational food-products corporation based in Paris, France. It is particularly known for its dairy products, including yogurts, which are sold under brands such as Activia, Oikos, and Danimals. Danone focuses on health-driven food products and has expanded its portfolio to include plant-based alternatives and bottled water, making significant strides in promoting sustainability and health.

YUM! BRANDS

Founded by: Tricon Global Restaurants, Inc. as a spin-off from PepsiCo

Year Established: 1997

Details: Yum! Brands is one of the world’s largest fast-food company groups, owning several major restaurant chains, including KFC, Pizza Hut, and Taco Bell. Yum! Brands operates globally, with more than 50,000 restaurants in over 150 countries. The company is known for its aggressive international expansion and its ability to localize menus to suit diverse tastes and preferences around the world.

TECHNOLOGY INDUSTRY

APPLE

Founded by: Steve Jobs, Steve Wozniak, and Ronald Wayne

Year Established: 1976

Details: Apple was established in Cupertino, California and quickly came to prominence with the success of the Apple I and II, some of the earliest commercially successful personal computers. Under Steve Jobs’ vision, Apple introduced the Macintosh in 1984, which was the first personal computer featuring a graphical user interface and a mouse. This innovation set the stage for the modern user interfaces that are widely used today.

MICROSOFT

Founded by: Bill Gates and Paul Allen

Year Established: 1975

Details: Microsoft started by developing and selling BASIC interpreters for the Altair 8800, an early personal computer. However, its major breakthrough came in 1985 with the launch of Windows, a graphical extension for MS-DOS, which eventually dominated the PC operating system market. Microsoft Office, launched in 1989, further solidified its position by becoming the leading productivity suite. Over the years, Microsoft has expanded into nearly every area of computing. Its range of products includes enterprise applications, gaming (with the Xbox console series), hardware products like Microsoft Surface, and digital services offered through Microsoft 365.

GOOGLE

Founded by: Larry Page and Sergey Brin

Year Established: 1998

Details: Google began as a research project by Larry Page and Sergey Brin when they were PhD students at Stanford University. They developed a new type of search algorithm, called PageRank, that ranked websites based on the number and relevance of links pointing to them. This algorithm proved to be far superior to the existing search engines and led to the creation of Google, which quickly became the dominant search engine.

AMAZON

Founded by: Jeff Bezos

Year Established: 1994

Details: Amazon began as an online bookstore in Jeff Bezos' garage in Bellevue, Washington. Bezos chose the name "Amazon" for his new company to suggest scale (Amazon.com launched with the tagline "Earth's biggest bookstore") and because the Amazon River was the largest in the world, a vision he had for his company in terms of its size and scale.

FASHION INDUSTRY

MESHKI

Founded by: Natalie Khoei and Shadi Kord

Year Established: 2013

Details: Meshki started as a simple idea between two university friends in Sydney, Australia, who initially began selling clothes on eBay. They quickly noticed a niche for premium yet affordable evening wear and unique party wear that resonated with young women. Meshki, meaning "black" in Persian, emphasizes a sleek, monochromatic style that has become its signature. The brand leverages Instagram and other social media platforms to showcase its designs, often worn by celebrities and influencers, which has significantly helped in building its international profile. Meshki is particularly known for its minimalist, colour-coordinated aesthetic that appeals to a contemporary, fashion-forward audience looking for luxurious yet accessible fashion.

FASHION NOVA

Founded by: Richard Saghian

Year Established: 2006

Details: Fashion Nova began as a small retail store in Los Angeles, selling inexpensive "clubwear" and apparel. In 2013, the brand launched its online store and quickly became known for its trendy and affordable clothing, which caters mainly to young women. Richard Saghian, the CEO, utilized social media marketing to great effect, making Fashion Nova a viral sensation on platforms like Instagram, where it is renowned for its savvy use of influencer partnerships and celebrity endorsements. The brand's strategy focuses on high turnover of fashion styles, introducing as many as 600-900 new products every week, which helps keep the inventory fresh and exciting. Fashion Nova is especially noted for its inclusivity, offering extensive sizing options and styles designed to fit a diverse range of body types, promoting a body-positive image among its customer base.

ASOS

Founded by: Nick Robertson and Quentin Griffiths

Year Established: 2000

Details: ASOS, which originally stood for "As Seen On Screen," started with the idea of helping young adults buy the styles and trends they saw celebrities wearing. The company quickly transitioned into a broader fashion marketplace, making its name as a global online destination for fashion-conscious youth.

BOOHOO

Founded by: Mahmud Kamani and Carol Kane

Year Established: 2006

Details: Boohoo was founded in Manchester and has grown rapidly by tapping into the fast fashion market, offering the latest styles at very accessible prices. Known for its quick adaptation to new trends, Boohoo markets primarily to 16-30-year-olds, offering everything from clothing to accessories and beauty products. The key to Boohoo's success lies in its agile supply chain and strong relationships with suppliers, enabling the retailer to move designs from the drawing board to the website in just a few weeks. Boohoo’s marketing strategy heavily relies on social media and influencer partnerships, which helps maintain its appeal among its predominantly young, style-conscious audience..

FROM STARTUP TO STANDOUT – ESSENTIAL STRATEGIES FOR BUSINESS BRANDING

DEFINING THE POWER OF
BUSINESS BRANDING AT TAHAMI ONLINE™

WHAT IS BUSINESS BRANDING?

WHY INVEST IN BUSINESS BRANDING?

CRAFTING BUSINESS BRANDING THAT RESONATES AND INSPIRE THROUGH OUR STRATEGIC AND TAILORED APPROACH

REAL-WORLD SUCCESS STORIES
PROVEN IMPACT AND CLIENT SATISFACTION

BUSINESS BRANDING EXAMPLES
IN A FEW DIFFERENT INDUSTRIES

AUTOMIBILLES

TESLA

BMW (BAYERISCHE MOTOREN WERKE AG)

AUDI

VOLVO

ICONIC WATCHES AND JEWELLERS

ROLEX

BULGARI

TIFFANY & CO.

TIFFANY & CO.

ICONIC BEAUTY BRANDS

L'ORÉAL

ESTÉE LAUDER

CLINIQUE

SOPHIA

FOOD INDUSTRY

PEPSICO

COCA-COLA COMPANY

DANONE

YUM! BRANDS

TECHNOLOGY INDUSTRY

APPLE

MICROSOFT

GOOGLE

AMAZON

FASHION INDUSTRY

MESHKI

FASHION NOVA

ASOS

BOOHOO

Book Your Free
Consultation Session Today

READY TO BUILD?

WE'RE HERE TO HELP.

FROM STARTUP TO STANDOUT – ESSENTIAL STRATEGIES FOR BUSINESS BRANDING

DEFINING THE POWER OF BUSINESS BRANDING AT TAHAMI ONLINE™

WHAT IS BUSINESS BRANDING?

WHY INVEST IN BUSINESS BRANDING?

CRAFTING BUSINESS BRANDING THAT RESONATES AND INSPIRE THROUGH OUR STRATEGIC AND TAILORED APPROACH

REAL-WORLD SUCCESS STORIES PROVEN IMPACT AND CLIENT SATISFACTION

BUSINESS BRANDING EXAMPLES IN A FEW DIFFERENT INDUSTRIES

AUTOMIBILLES

TESLA

BMW (BAYERISCHE MOTOREN WERKE AG)

AUDI

VOLVO

ICONIC WATCHES AND JEWELLERS

ROLEX

BULGARI

TIFFANY & CO.

TIFFANY & CO.

ICONIC BEAUTY BRANDS

L'ORÉAL

ESTÉE LAUDER

CLINIQUE

SOPHIA

FOOD INDUSTRY

PEPSICO

COCA-COLA COMPANY

DANONE

YUM! BRANDS

TECHNOLOGY INDUSTRY

APPLE

MICROSOFT

GOOGLE

AMAZON

FASHION INDUSTRY

MESHKI

FASHION NOVA

ASOS

BOOHOO

Book Your Free Consultation Session Today

READY TO BUILD?

WE'RE HERE TO HELP.

DEFINING THE POWER OF
BUSINESS BRANDING AT TAHAMI ONLINE™

REAL-WORLD SUCCESS STORIES
PROVEN IMPACT AND CLIENT SATISFACTION

BUSINESS BRANDING EXAMPLES
IN A FEW DIFFERENT INDUSTRIES

Book Your Free
Consultation Session Today