TAHAMI ONLINE™ » Digital Marketing » SEO Solutions » Competitor Analysis

LEAD THE MARKET WITH IN-DEPTH COMPETITOR RESEARCH AND ANALYSIS

Name: TAHAMI ONLINE™ Digital Agency
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We help you quickly research any industry, trend analysis, and competitive benchmarking to elevate your site above top market competitors. Enhance your strategy with our new daily and weekly insights, tailored to keep you ahead in your field.

GET DEEP MARKET RESEARCH AND COMPETITORS ANALYSIS
WITH OUR COMPREHENSIVE SOLUTIONS

The digital scene is always changing. It’s important not to underestimate your competitors and keep updating your sales and marketing strategies to stay competitive. A competitor research and analysis are when you collect information about the products or services, sales, and marketing strategies of other businesses in your industry.

In order to stay ahead of your competition, it’s crucial to develop strong competitor analysis strategies. These strategies help your business to maintain or enhance your market position and guide your decision-making process. Thus, understanding your competitors and their strategies is essential.

At TAHAMI ONLINE™, we work hard to provide detailed competitor analysis that helps your business stay ahead,
innovate, and make smart decisions for ongoing growth and success. Here, you can see the benefits we bring to your business.

IDENTIFYING OPPORTUNITIES

Our strategy help you identify market gaps, emerging trends, and customer segments. Seizing these opportunities timely will give a major boost to your business.

UNDERSTANDING CUSTOMER PREFERENCES

By analysing your competitors' products, services, and marketing strategies, you can understand your customer’s preferences and purchasing behavior.

ASSESSING PERFORMANCE

It not only allows you to evaluate your performance against competitors but also identify areas for improvement. In short, it gives you a 360-degree overview of your current.

ANTICIPATING POTENTIAL CHALLENGES

By monitoring competitors and market trends, you can anticipate potential threats to your business and take relevant actions to crush those challenges.

OPTIMISING EXISTING STRATEGIES

Competitor Analysis helps you understand your competitors' marketing strategies. This way you can refine your efforts.

START YOUR COMPETITOR ANALYSIS NOW

GAIN THE EDGE WITH IN-DEPTH COMPETITOR
RESEARCH AND ANALYSIS

At TAHAMI ONLINE™, we know how important competitive analysis is for standing out in a crowded market. Our expert team helps you understand your industry and how you excel beyond your competitors. We find where your strategy might be lacking and help you fix it. Plus, we develop tailored strategies and tactics that show off what makes your business special. We also keep you updated on industry changes, so you can stay ahead of the competition, highlight your unique value proposition and setting you apart in the marketplace. Our Competitor Analysis strategy involves several key steps that you need to understand.

1- IDENTIFY YOUR POTENTIAL COMPETITORS

The first move is to create a list of direct and indirect competitors to watch out. Your potential competitors are those offering similar or alternative products or services to your target audience. So, we’ll walk you through how to find your competitors in these four key areas:

Your Industry: Identify and gather information about your industry competitors who sell similar products or services to yours by using market research, customer feedback, social media, and online communities.

Organic Competitors Search: Identify your competitors in organic search who target the same SEO keywords as you by using our advanced online tools like SEMrush, Ahrefs, and Moz.

Your Paid Search Competitors: Look for your paid search competitors to see how many paid keywords you have in common, how much traffic their ads drive, and how many paid keywords your competitors rank for.

Your Local SEO Competitors: We identify your local competitors—both online and physical storefront. These are businesses that offer similar products or services, fulfilling the same market needs within your geographic area.

Tracking keywords: By using the keyword reasearch tools like Mangool KW Finder, SEMrush and others, we will see what the SERP looks like for your competitors main keywords. We also track important local keywords and competitors using the Position Tracking tool to ensure we have a comprehensive view of your market landscape.

2- CREATE COMPETITOR PROFILES

After identifying your main competitors, we build detailed profiles for each, allowing us to benchmark critical aspects such as audience demographics, market share, annual turnover, and URLs. We utilise a variety of resources and tools to gather this data, helping us understand your market niche and compare your performance against your competitors.

Analysing Market Share: Market share represents the percentage of a company’s sales or revenue relative to the total sales or revenue of its industry. Publicly traded companies are required to disclose their earnings every quarter, and many private companies must do the same. We utilise different tools and advance strategy to access detailed financial information as much as possible.

Understanding Audience Demographics: While market share indicates which competitor holds the most influence over the market, it doesn’t reveal the specifics of who that audience is. Understanding audience demographics is crucial for connecting with customers and creating products and services tailored to their needs. We utilise multiple tools like Market Explorer to analyse the demographic details of any website’s audience, providing valuable insights into age, gender, interests, and more.

3- ANALYSE YOUR COMPETITORS’ PRODUCT, PRICING, PLACE, AND PROMOTIONAL STRATEGIES

When we understand your competitors’ preliminary insight like target markets, value propositions, and brand positioning; it’s time to explore “the four Ps” of marketing: product, price, place, and promotion. This is what we do for each P before moving to the next step.

Product: How the product or service meets customers’ requirements.

What’s their most popular product or service?
What features does the product offer?
Who’s the target audience for this product?
What problem does this product solve?

Pricing: How much their product or service costs.

How does your competitor’s product pricing line up against comparable products?
Do they have frequent sales, discounts, or other special offers?

Place: Where customers are looking for the product or service.

Where does your target audience shop?
What distribution channels should you use to reach your audience?

Promotion: Where customers are looking for the product or service

Which of your competitor’s promotional channels drive the most traffic?
(This could include direct, referral, paid, organic, or social.)
What is their advertising strategy?

4- EVALUATE COMPETITOR MARKETING STRATEGIES

One of the best ways to understand a competitor’s marketing efforts is to browse their website. We require to do some manual work to have all the valuable insights below.

Content Creation:

Do they run a blog?
Share videos or webinars?
Produce whitepapers or ebooks?
Host a podcast?

Visual Content:

Do they use static visual content like infographics, iconographic and cartoons?
Showcase featured articles or press releases?

User Engagement:

Is there an FAQs section?
Do they publish case studies?

Marketing Materials:

Do they have a media kit?
Publish buying guides and data sheets?

Advertising:

How much are they investing in pay-per-click (PPC) advertising?
How much are they investing in Paid Advertising like Instagram Ads, Facebook Ads, YouTube Ads or TikTok Ads?
What online and offline advertising campaigns are they using?

5- ANALYSE MARKETING CHANNEL

Understanding how your competitors reach their audience is a key part of competitive analysis. This means figuring out what marketing methods they use, how well they work, and how you can use similar methods for your business.

These marketing methods fall into eight main categories:

Direct: When someone types your website’s URL directly into their browser.

Referral: When someone clicks on a link to your site from another website.

Organic Search (SEO): When someone finds your site by searching on Google or another search engine without clicking on an ad.

Paid Search Ads: When someone clicks on an ad in search engine results.

Organic Social-Media: When someone clicks on a link to your site posted on social media without an ad.

Paid Social Ads: When someone clicks on a paid ad on social media.

Email Marketing: When someone clicks on a link or banner in an email.

SMS Marketing: When someone clicks on a link in a message.

Display Ads: When someone clicks on an ad like a banner or video on a website.

6- IDENTIFY AND ANALYSE STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS

After completing your competitor analysis, we will conduct a SWOT analysis. This helps you understand the strengths, weaknesses, opportunities, and threats for your business. By analysing these SWOT insights, we will identify areas where you’re doing well and where you can improve.

Strengths (Internal):

What do we do well?
What have our customers or partners told is they like about us?
In what areas do we overcome our competitors?
What’s unique about our business, products, or services?
What assets do we own (Intellectual property like Patent and trademark, Proprietary technology, capital?)

Weaknesses (Internal):

What can we improve?
What are our customers or partners dissatisfied with?
Where do we fall behind our competitors?
Where are we lacking in knowledge or resources?

Opportunities (External):

What emerging trend can we take advantage of?
Which of our strength might be valuable to potential partners?
What adjacent markets might we tap into?
Are there geographic locations with less competition?

Threats (External):

What is our competition doing?
How could our weaknesses leave vulnerable?
What market trends are we unprepared for?
What economic or political issues could impact our business?

7- REGULAR TRACK AND MONITOR CHANGES

Competitor analysis is an ongoing process that requires regular monitoring of your competitors and market trends to stay informed. Keeping up with market changes helps you gain a competitive advantage over your competitors. Also, this’ll help you measure your effectiveness and identify areas for improvement.

At TAHAMI ONLINE™, we suggest doing a competitor analysis at least every three months, and even better, every month. This is because digital marketing changes quickly, and you need to keep up with what your competitors are doing. You might need a special analysis when you’re:

Starting to sell a new product or service.

Moving into a new market.

Dealing with a new competitor or losing customers.

Changing your prices or how you present your business.

Updating your brand look or messages.

REGULAR COMPETITOR ANALYSIS HELPS YOU STAY INFORMED
AND COMPETITIVE IN A FAST-MOVING MARKET.

WHY CHOOSE US FOR COMPETITOR RESEARCH AND ANALYSIS?

YEARS OF
EXPERIENCE

Our experienced team specialises in digital marketing and will help you break down the codes of your competitor analysis.

OFFER CUSTOM
SOLUTION

Our clients are unique, as are their requirements; thus, we tailor our services to meet your needs.

competitors-analyses-required-actions-tahami-online

OFFER CUSTOM
SOLUTION

Our clients are unique, as are their requirements; thus, we tailor our services to meet your needs.

CONTINUOUS
SUPPORT

Once you hand over the competitor analysis to our experts, we provide 24/7 support to help you stay ahead of the competition and be at the top.

YEARS OF
EXPERIENCE

Our experienced team specialises in digital marketing and will help you break down the codes of your competitor analysis.

OFFER CUSTOM
SOLUTION

Our clients are unique, as are their requirements; thus, we tailor our services to meet your needs.

TAKING REQUIRED
ACTIONS

We believe in practicality and this provide you with actionable recommendations to drive visible growth in your business.

CONTINUOUS
SUPPORT

Once you hand over the competitor analysis to our experts, we provide 24/7 support to help you stay ahead of the competition and be at the top.

If you want to grow exponentially, schedule a meeting with our Experienced Competitor Analysis team and position your business for victory.

With Tahami Online, we promise result driven actions and make sure to drive your business towards real growth.

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FAQs
WHAT YOU NEED TO KNOW

TAHAMI ONLINE'S
EXPERT ANSWERS

What is Competitive Analysis?

This involves a broad assessment of the overall market environment in which a company operates. It includes analysing all elements that affect the competition, such as market trends, different competitor products and services, industry forces, customer preferences, and technological changes.

What is Competitor Analysis?

Competitor Analysis is more narrowly focused on direct competitors. It involves gathering detailed information about competitors' products, services, market share, pricing, digital marketing strategies, and financial performance.

Why is Competitor Analysis critical?

Understanding the competitive landscape is crucial for any business aiming to secure a robust market position. Competitor analysis provides invaluable insights into where a business stands in comparison to its peers and highlights areas where there are opportunities for growth or improvement. It also helps identify potential threats and enables businesses to develop strategies to address them proactively.

What tools do you use for Competitor Analysis at TAHAMI ONLINE™?

We utilise advanced tools such as Ahref, SEMrush, and Mangool to conduct comprehensive Competitor Analysis. These tools help us perform deep dives into SEO data, backlink profiles, keyword strategies, and content effectiveness of competitors, providing a granular view of their online marketing and SEO prowess.

How does Competitor Analysis benefit my business?

Competitor analysis offers strategic benefits by providing a clear view of what competitors are doing right or wrong. This insight allows businesses to adapt and refine their strategies, targeting weaknesses in competitors’ approaches, capitalising on market gaps, and better aligning with customer preferences.

What insights can I expect from Competitor Analysis?

our competitor analysis reports can provide detailed insights into how competitors manage their online presence. This includes their SEO tactics, the effectiveness of their content, their keyword rankings, and their digital marketing strategies. These insights can help inform your strategies to improve visibility and engagement.

How do you ensure the accuracy of your analysis?

At TAHAMI ONLINE™, We ensure the accuracy of our analysis by employing rigorous, proven methodologies and constantly updating our data sources to include the latest market information. Our reliance on cutting-edge, data-driven tools and techniques ensures that our analyses are reliable and reflect current trends.

Can Competitor Analysis identify new opportunities?

Yes, by understanding the competitive landscape, businesses can spot unexploited areas within the market, recognise emerging trends earlier, and innovate effectively. Competitor analysis can reveal gaps in the market that your business can fill, offering a competitive advantage.

How often should I conduct Competitor Analysis?

Competitor analysis should be a regular activity, with the frequency depending on the dynamics of the industry. In fast-moving sectors, it might be necessary to conduct this analysis quarterly or even monthly, while in more stable industries, a semi-annual review might suffice. Regular analysis helps a business stay agile and responsive to market changes.

Is Competitor Analysis relevant for businesses of all sizes?

Absolutely, competitor analysis is crucial regardless of a business’s size. For startups, it can illuminate the path to market entry and growth, while for established enterprises, it helps maintain a competitive edge and facilitates strategic planning.

How can Competitor Analysis help me differentiate my brand?

By thoroughly understanding the competitive environment, businesses can identify unique aspects of their offerings that are not being effectively addressed by competitors. This can help in sharpening the brand’s value proposition, clearly differentiating it in the marketplace.

Can Competitor Analysis improve my SEO strategy?

Yes, insights gained from analysing competitors' SEO strategies can significantly enhance your own SEO efforts. Understanding the keywords they target, the structure of their content, and their backlink strategies can provide a blueprint for improving your own rankings.

How do I get started with Competitor Analysis?

To get started with competitor analysis, contact us at TAHAMI ONLINE™. We will guide you through the process, from the initial data collection to in-depth analysis, helping you understand your competitive landscape and identify strategic opportunities to advance your business.

LEAD THE MARKET WITH IN-DEPTH COMPETITOR RESEARCH AND ANALYSIS

GET DEEP MARKET RESEARCH AND COMPETITORS ANALYSIS
WITH OUR COMPREHENSIVE SOLUTIONS

START YOUR COMPETITOR ANALYSIS NOW

GAIN THE EDGE WITH IN-DEPTH COMPETITOR
RESEARCH AND ANALYSIS

These marketing methods fall into eight main categories:

REGULAR COMPETITOR ANALYSIS HELPS YOU STAY INFORMED
AND COMPETITIVE IN A FAST-MOVING MARKET.