This type of marketing is crucial because it allows businesses to reach a wide audience at a lower cost compared to traditional marketing methods. It also provides a platform for direct customer interaction and feedback, which can help improve products and services.

At TAHAMI ONLINE™, we believe in quality over quantity. The ideal frequency depends on each platform and the nature of your audience. We typically recommend posting once a day on platforms like Instagram, Facebook and TikTok, and more frequently on Twitter.

At TAHAMI ONLINE™, we analyse your specific audience to identify peak engagement times. This can vary widely; for example, evenings might work best for personal products, while weekday mornings can be ideal for business services.

Engage actively with your audience through comments, share valuable and relevant content, host giveaways, and collaborate with influencers. Consistent engagement helps build community and trust, which are crucial for follower growth.

Share content that aligns with your brand and interests your audience, such as updates about your products, educational content, industry insights, and behind-the-scenes stories.

Always approach negative comments professionally and politely. Address the issue publicly if it’s minor or invite the commenter to continue the conversation privately if it’s more serious. This shows that you care about customer feedback and are committed to resolving issues.

The best platform depends on your audience and your business goals. Visual products do well on Instagram and Pinterest, while services and B2B marketing often succeed on LinkedIn.

While it’s better to address negative feedback, comments that are offensive or spam should be deleted to maintain a positive community space.

Success can be measured through engagement rates, growth in followers, traffic to your website from social media, and conversions. These metrics help evaluate the effectiveness of your strategies.

A social media strategy is a detailed plan of how you will use social media to achieve your marketing goals. This includes what type of content you will post, how often you will post, and how you will engage with your audience.

At TAHAMI ONLINE™, we recommend using both. Organic strategies help build lasting relationships, while paid strategies can effectively boost reach and visibility quickly, especially for launching new products or promotions.

Hashtags help categorise content and make it discoverable. Use relevant hashtags to join wider conversations and reach audiences interested in specific topics.

Engaging content is visually appealing, relevant, and provides value to the viewer. Mix up your content types with videos, live sessions, infographics, and timely posts that resonate with current trends or events.

Not having a clear strategy, ignoring analytics, failing to engage with the audience, and being inconsistent with posting are some common pitfalls.

Begin by defining your goals, knowing your audience, choosing suitable platforms, and planning your content strategy. Regularly assess what works and adjust your strategy as needed.

Respond promptly to inquiries and issues, show empathy, and offer solutions. Efficient customer service on social media can turn a dissatisfied customer into a loyal one.

Video is extremely engaging and can convey more information in a shorter time. Use video for tutorials, company announcements, customer testimonials, and more to capture interest and enhance engagement.

Use tools like Hootsuite, Buffer, or Sprout Social to schedule posts, monitor engagements across platforms, and gather insights from analytics to improve your strategy.

Avoid being overly promotional, ignoring user comments, posting irrelevant content, and using too many hashtags, which can detract from the message and annoy your audience.